Full of Life
People are living longer. By 2020, half the population of the UK will be aged 50 and over. This brings fundamental changes to the nature of society and the Government wants to ensure we adapt successfully to these changes.
This is a long-term challenge which will need the support of everyone.
Under the Full of Life banner, the Government and other supporting groups are undertaking a wide programme of activity to raise the profile of the issues surrounding older people and our ageing society. UK Older People’s Day will be a key focus for 2008.
UK Older People’s Day 2008
UK Older People’s Day will take place on 1 October 2008. The main aims for the day are to:
- celebrate the huge contribution older people make to our society and economy
- create a positive view of later life and tackle outdated stereotypes
- raise awareness of the opportunities and entitlements for older people across society
- ensure older people don’t feel excluded or isolated from the rest of society.
Get involved
Celebrating UK Older People’s Day will be a great opportunity to bring your community together and build new relationships with people of all ages. There will be events across the country and we encourage you to get involved.
To help get you started, we have developed the Full of ideas toolkit which includes a selection of ‘ready made’ event ideas, based on this year’s theme of bringing generations together to promote greater understanding and respect. There are also a host of additional resources to help you celebrate the lives of older people and reach across the generations to encourage young and old to live and learn together.
These will help you to plan your event from start to finish!
- Get involved – more about setting up events in our Full of Ideas toolkit and other activity suggestions to bring generations together
Use the Full of Life visual identity
Part One of the Full of Life visual identity is available online. This introduces you to the new identity so that you can begin to use Full of Life in your own communications.
- Register to view and download the Full of Life visual identity and artwork, email DWP.FullofLife@dwp.gsi.gov.uk. Tell us your name, organisation and job title. We will send you a link to the website and a password within 5 days
- If you are already registered – log in to view and download the Full of Life visual identity and artwork (this link will take you to another website).
We encourage you to use this visual identity as part of your own communications in the coming months.
Find out more
- Find out more about what is happening and keep up to date with information about Older People’s Day at Full of Life (this link will take you to the Directgov website)
- Opportunities and entitlements for older people on the Directgov website
- Information about pensions, pensioner benefits and retirement on The Pension Service website